HYBE: New girl group NewJeans

By: Stephanie Caballero Benitez

K-pop, is a music genre that has gained lots of attention and popularity. In this article I will be discussing the newest group of HYBE: NewJeans. 

Picture Credits: ‘HYBE’ NewJeans

HYBE is currently one of the biggest ruling companies in the K-pop industry. HYBE was founded in 2005 by the current chairman Bang Si-Hyuk. HYBE, back then known as “Big Hit Entertainment” was a very unsuccessful company. The company only started gaining popularity in the year 2015 with their K-pop group BTS which is a worldwide known boy group. Since then the company has taken many talented people and turned them into what are called “K-pop group Idols”. 

The group NewJeans debuted on July 22, 2022. This girl group began their pre-debut around October of the year 2019. After 3 years of training, HYBE began to announce the debut of their new group. Their debut song “Attention”, for the album ‘New Jeans’, came out on the same day as their debut, July 22. 

The song “Attention” gained popularity quickly just as the group did. Some people believe that this is because of the company they are under. Others believe that they have talent and gained their platform by their own talent. With people stating their opinions online on the group it had begun to gain more popularity.

Later on, more songs for their debut album ‘New Jeans’ came out. It consisted of 4 songs: 

  • Attention
  • Hype boy
  • Cookie
  • Hurt 
Picture Credits: ‘HYBE’ NewJeans

Out of all of the songs in the album “Hybe Boy” and “Attention” have done the best as they were used by K-pop fans on ‘Tik Tok’ which made them well known. Their songs made it to the Billboard Global chart with “Attention” at No. 82 and “Hype Boy” at No. 116. 

NewJeans consists of 5 members: Minji, Hanni, Danielle, Haerin, and Hyein. This group is made out of girls with a wide range of age, with their youngest member being 14 and their oldest 18. 

Just as other K-pop groups, NewJeans sold a physical album. Theirs was a little different as it didn’t come in a box but instead in a bag that came in colors red, white, and black. Their album bag consists of the bag, a pin-up book, a CD, and photo cards. 

Overall, this girl group has done very well in the K-pop industry considering their age and how short of time their pre-debut was.

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