Nike’s rise in the basketball industry and how it can rise even further

By: Musab Mohamud

Brief Overview: 

Nike’s basketball line is a wildly successful and popular part of Nike’s global brand. With world-famous athletes such as LeBron James, Kevin Durant, and Kyrie Irving being the face of their brand, Nike was destined to succeed in the basketball world.

Nike has not always been the leader of the basketball shoe industry, however, that changed when they began to focus on marketing through athletes, actors, and influencers of the time. 

Due to the lack of social media, these were the best ways to introduce their shoes, athletic or lifestyle apparel, and other products to the masses. Nike always found success in marketing physically and generally being an iconic brand, however, they continue to pass up a golden opportunity in social media marketing.

Rarely do you see Nike ads for their basketball products, the exception seems to be 3rd party reseller apps that advertise their own stock. Apps such as StockX, GOAT, and Stadium Goods have blown up by advertising on social media; their ads are prominent on apps such as Instagram, Snapchat, and YouTube.

Nike, while formerly miles ahead of its competitors in the aspect of basketball products; they are coming under the risk of being caught by competitors like Adidas and Puma. These two brands share the idea of signing glamorous young athletes, letting them promote themselves on their own social media platforms, and reaping the benefits. Adidas and Puma followed the Nike route to success by letting their signature athletes design their own shoes, thus making the shoe more desirable and marketable.

Nike fails to release new lines and market them on social media, which renders them vulnerable to the rising popularity of their direct competitors. Nike could solve their issues by allowing more creative freedom for their young superstars; this could convince more prospects to sign with them, and more shoe sales, which would ultimately lead to more consumer satisfaction.

Target Market and its importance. 

A target market will not be difficult to find for a Nike basketball shoe. With such a widely watched and played sport, many people of different backgrounds can enjoy a wide range of Nike products. People who value performance shoes should be the main target audience, with their insistence on progress, Nike can always create new lines of shoes and further sales.

Nike continues to enjoy success at the top of the basketball shoe industry, however, their underutilization of social media could boost their competition past them. If Nike targets young people who are prominent on apps such as Instagram and YouTube, they could potentially secure them, along with their followers as customers. Nike would massively boost sales if they promoted their basketball shoes not only in their stores and on their website, but also on social media apps for impressionable, young, and trendy teens.

Met Gala 2022

The 2022 Met Gala is held every year, on the first Monday of May, at the Metropolitan Museum of Art. The theme this year was “The Gilded Glamour”. Celebrities were encouraged to wear something from the late 19th century with a modern spin on it. 

Kim Kardashian wore a Marilyn Monroe dress, the dress she wore in 1962 when she sang “Happy Birthday” to President John F. Kennedy. Kim wore the dress with a white fur coat and walked the carpet with her new boyfriend, Pete Davidson, wearing a Dior suit. Even though this was an iconic dress it wasn’t on theme.

Jodie Turner-Smith wore a Gucci gown and Stuart Weitzman heels. She went full 1920s; she was dressed in a fringed leotard with a full skirt. Her makeup was on point, and it embraced the era, but her outfit wasn’t on theme. 

Gigi Hadid wore a Versace suit and Chopard jewelry. She wore a burgundy latex catsuit and paired it with a  huge, floor-length puffer coat. Her outfit was all about volumes which went with the theme of Gilded Glamour.

Khloe Kardashian made her first appearance ever at the Met Gala, she wore a Moschino floor-length glittering gold gown. She completed the look with gold sunglasses and a long-sleeve black coat with black gloves. Her look was okay. The gloves matched up with the theme, but the outfit and gloves didn’t pair well together. 

The best dress of the night was Blake Lively, she knows how to make an entrance. She went with one of her go-to brands for the red carpet Atelier Versace, in a design inspired by New York City. The star arrived in a shimmering, rose gold, gown with a bow attached to the side. This idea was based on Manhattan’s intricate architecture and the Empire State Building. Her second look was revealed halfway up the red carpet stairs when the bow on the skirt was untied to reveal a cascading blue train, which was designed to inspire the decor of Grand Central station. The crown she wore symbolized the Statue of Liberty, which has seven rays. When ask about her look she said that “Instead of looking to fashion to influence the dress, I looked to New York City architecture and the classic buildings.”

‘Supreme’

By: Julia Swee

Image taken from: blog.logomyway.com

Throughout the years, ‘Supreme’ has managed to amass a large and growing following as it has come to symbolize the underground streetwear that has taken over the fashion game. 

‘Supreme’ started 26 years ago as a small skateboarding and apparel brand that was famously shy about publicity. It launched in 1994, when a designer by the name of James Jebbia opened a ‘low key’ skateboarding and clothing store on Lafayette Street, in SoHo, the heart of New York’s high end fashion scene. 

Jebbia claims he was drawn to the “edgy and effortlessly cool style of the young skaters of New York City” in the late 90’s. 

It took 10 years before ‘Supreme’ opened their second store in Los Angeles. Today the brand has two stores in New York City, six in Japan, and outposts in Paris and London, as well as a singular location in San Francisco.

Instead of choosing to promote their brand consistently, ‘Supreme’ laid low and waited for the people to come to them. This added to the level of value to their clothing items. ‘Supreme’ would launch sales for one day, and only the most informed and high class members of society would become aware of them. This allowed the brand to transform into a luxury staple, as each piece was one of a kind and worn publicly by influential figures. 

The idea of keeping their launches very low key allowed for the brand to flourish as each piece was originally bought for a cheap price from the first sell, and due to its uniqueness, the buyer would resell the piece for at least 4 times the price it was bought for. The price goes up for each of the pieces as the designs get older and older. Along the way of becoming a huge name brand, ‘Supreme’s’ street cred has been bolstered by collaborations with other high end fashion brands such as Nike, Vans, Levis, and Louis Vuitton.

With the large amount of street credit came the die hard fans for the store. These fans were dubbed ‘Supreme heads’ or ‘hypebeasts’. These fans would line up for hours on end outside of ‘Supreme’ stores just for product release events that sometimes can sellout in a matter of minutes. ‘Supreme’ shoppers will pay anywhere from $30 to $100 for a hat or shirt, and from $150 to $450 for a sweatshirt or jacket.

In order to attend a ‘Supreme’ in store release, you have to register online for that day. The registries close extremely fast, and fill up almost immediately. If you manage to get registered, you will likely receive a text message confirmation telling you the time and date to show up at the store. You must show the store your photo ID and credit card, that you used to register, in order to be allowed inside the store.

The lines outside of the store can last for around 3 to 4 hours at times. The lengths that people go to, to end up paying extreme amounts of money on these items show how die hard the ‘Supreme’ fan base is about the brand. 

Throughout the years, ‘Supreme’ has grown an enormous amount. Today ‘Supreme’ is considered a high end fashion brand, with people all around the world friending to get their hands on anything by the name. Personally, I think that the brand is a prestigious, notable line that represents the ways that the fashion game has molded to the 21st century. Wearing ‘Supreme’ not only gives you a sense of style, but transports you into a world of class

Guide to men’s fragrances

By: Salman Said

Image taken from: https://bespokeunit.com/fragrance/ (Designer & Niche Fragrance Collection)

Many people love to keep up their hygiene to live up to high societal standards. If that’s bleaching your teeth white, using fake hair, or even getting surgery. Some may feel content with who they are but others want to change. Sometimes the drastic change people are looking for comes in a more simplistic form; the way we smell.

The way you smell is more important than you think. Human’s strongest sense is their sense of smell. It is 150,000 times stronger than sight, and people can detect over a trillion varying odors. Scents can also elicit vivid memories or intense emotions. Scents travel directly to the brain’s olfactory bulb, which is linked to the amygdala and hippocampus. The amygdala is the part of the brain that deals with our more intense emotions such as fear, rage, and even pleasure. The hippocampus, on the other hand, is the part of our brain that deals with memories. 

The way you smell can be the one-and-all for some people, and if you’re trying to make the best first impression, smelling good is one of the best ways to do so. It can trigger positive memories for some people and studies show that a woman’s sense of smell is much stronger than a man’s. In recent research in Europe, women tend to choose men who smell better in a first reaction stand point than any other factor.

Fragrances are measured in milliliters or ounces. The standard fragrance sizes are 1.7, 3.4, and 6.7 ounces (50, 100, and 200 milliliters are the alternative sizes). These are the sizes that most bottles come in. The concentration of the bottles is also specified. The amount of actual scent in the bottle is referred to as the concentration. The majority of the bottles are made up of alcohol and the actual fragrance. The duration and strength of the fragrance are determined by the amount of fragrance in the bottle. The longer it lasts, the higher the concentration. Eau Fraiche has the lowest concentration, with only 1-3 percent. Then it moves on to Eau De Toilette with a concentration of 5-15%, Eau De Parfum with a concentration of 15-20%, and finally Parfum with a concentration of 20-30%. These are going to be the main types and most fragrances come in EDT (Eau De Toilette) or EDP (Eau De Parfum).

Fragrances are classified by different brands and each brand is called a House. Popular Houses are Dior, Yves Saint Laurent and Chanel. Each house has fragrances and most likely their flankers. Flankers are just a different variation of a fragrance. The Dior Sauvage EDT and Dior Sauvage EDP are two different flankers of the Sauvage fragrance and both hail from the same house: Dior.

There are two types of houses. Designers and Niche. Designers are the popular ones mentioned before. Dior, Yves Saint Laurent, etc., but Niche are the more lesser known fragrances. Popular Niche fragrances are Creed Aventus and Mancera Red Tobacco. Niches aren’t as well known as designer houses, and tend to be higher quality and more expensive.

If you were looking for a safe and easy way to buy your fragrance you can do retail. Retail chains like Macy’s, Sephora, and Ultra all sell Designer fragrances at typically higher prices. But you get to smell, test, and buy your fragrances safely and efficiently, and of course, you get the highest quality all at the same place. For some, that peace of mind is worth the price.

But, if you’re not trying to spend more for your favorite fragrances you can shop at Discounters. Discounters are typically the same popular Designer and Niche fragrances but at a lower price. Discounters can be the only places people can purchase Niche fragrances since they aren’t popular enough houses to be sold at retailers. Discounters are cheaper because often they are imported from different countries that sell the same fragrance for different prices. Typically, houses import the fragrances to retailers, and the cost of shipping and handling is reflected in the price at retail. Discounters cut the middle-man and get the fragrances straight from the source. This results in cheaper fragrances, and more options. 

Fragrances have distinct smells and each fragrance is marketed for different settings. Dolce and Gabbana The One is a popular date night fragrances that smells like tobacco and amber. While Prada L’homme and Bleu de Chanel are summertime fragrances that are designed to smell fresh and even soapy. The difference between a date night, club, and seasonal fragrances can be detrimental. You don’t want to wear a highly concentrated soapy fragrance during a date where they are sitting so close to you. 

Fragrances are divided into three notes. The top note is usually the shortest to last. It’s the first thing you notice when you spray the fragrance, and it really sets the tone for the rest of the scent. The middle note, which lasts much longer (usually after the first hour) and is the main note that fragrances are intended to smell like. Finally, there is the fading note, which is the base note. After all of the other notes have broken down in your skin, the base note usually outlasts them and smells like a blending of everything else.

You should use fragrances on your heat points (wrist, neck, sides of your chest close to your armpits, and the insides of your elbows). This is how you get the most out of your sense of smell. When applying, simply spray it on the heat points and leave it alone. Don’t spray it on your clothes because it’ll stain them. Don’t rub your skin after applying; the notes in the fragrance will be destroyed and the smell will not last as long.

Lastly, don’t over-spray; after the top note, our noses become nose blind to the smell, and we don’t notice it at all because it can be so overpowering. Just because you can’t smell it doesn’t mean no one else can. Ask someone after applying, “Can you smell me?” If they don’t, apply more. If they do, don’t.

The history of ‘Vogue’

By: Julia Swee

‘Vogue’ is a high end fashion magazine based in New York City, New York. ‘Vogue’ is currently one of the most powerful and recognized publication businesses of the fashion industry, but it took a while before it would ever reach the amount of fame it has today.

Arthur Baldwin Turnure was an American businessman in New York in 1892, and had been in the market for a new weekly newspaper. He founded ‘Vogue’ with the intent to create a publication that celebrated the “ceremonial side of life”. The first issue was published on December 17 of the same year, with a cover price of just 10 cents. 

The very first editor of ‘Vogue’ was a woman by the name of Josephine Redding, who served from 1892 until 1900 and is credited for naming the magazine. At this time, women in high positions was very uncommon, and the hiring of Redding was a step forward for the women’s rights movement.

For the first 17 years of its existence, ‘Vogue’ was published every week for the general public. This changed when a largely known American publisher, by the name of Conde Montrose Nast, purchased ‘Vogue’ in 1909. This helped to grow the magazine, changing the targeted audience to both males and females and changing the publishing to every other week. 

In July of 1932, ‘American Vogue’ released its first color photograph on the cover of the magazine. This sparked more interest in the magazine as people were attracted to the pictures. 

As photography and color began to transform the magazine throughout the years, it gained more and more traction. In December of 1962, Diana Vreeland became editor in chief of the magazine.

After Vreeland came Grace Mirabella, who took up the position in 1971 through 1988. Mirabella enhanced the magazine to value many different interests by adding texts with interviews, arts coverage, and serious health pieces.

As Mirabella finished up her time with the magazine, Anna Wintour took her place at the end of 1988. To this day, Wintour is widely appreciated for her work on the magazine, and the fashion industry in general.

‘Vogue’ has been around for many many years, and throughout these years the magazine has influenced everyday lifestyle and fashion within America. 

For more information, please visit:

Spring fashion trends 2022

By: Ella Tabor

Images taken from: Pinterest

Let’s take a look at some of the trends we might be seeing this spring.

With the rise and popularity still ongoing, this spring we’ll see nods to our favorite y2k moments. In spring ’22 we’ll see more modernized versions of some of our beloved 2000s trends. Think mini skirts, sequins, pink, denim, colorful sunglasses, flared and low-rise pants, graphic baby tees, and more.

Image taken from: Hola.com Fashion Gallery

Bright colors will be making their way into our spring ’22 wardrobes. With the increased popularity of vibrant colors on the runway, it’s no surprise that bold colors are coming out this spring. Techniques like color blocking (pairing colors that are opposites on the color wheel) are a great way to achieve this look.

Image taken from: Vogue Runway, Miu Miu

Another element we’ll see is the preppy style. Cable knits, polos, pleated skirts, gingham, blazers, and collared blouses. The Designer brand Miu Miu has been credited with the rise of this trend with the popularity of their spring ’22 lines which featured cut-off sweater tops and mini skirts.

Image taken from: Vogue.com

Extreme layering is coming back. I know, at first, I was skeptical. However, this trend may be one of my favorites. Thinking back to the 2000s when jeans were paired with mini skirts. This trend is all about layering tops, pants, skirts, and accessories in a seemingly chaotic fashion.

Image taken from: Universityoffashion.com

Draped and wet-looking pieces are becoming increasingly popular amongst designers and personal styles. These techniques are influenced by Grecian silhouettes. “Wet” pieces are designed to cling to the body and take on a water-drenched look.

Image taken from: Miniskirtsandminimorals.com

Fashion reminiscent of the 60s has also spiked interest in many. A few emerging trends are small silk scarves, bandana headscarves, skirt suits, knee-high boots, and wide-leg pants.

With that rundown of some trends to keep an eye out for, go out and have fun with fashion.

How micro trends and fast fashion contribute to climate change

By: Mila Hart

I know we all love shopping and keeping up with the latest trends, but did you know that the fashion industry is one of the most harmful contributors to climate change? Here’s why.

A micro-trend is one that quickly rises in popularity and falls even faster. Fast fashion is trendy clothing that is mass produced as quickly and cheaply as possible.

In the past 100 years trends have gone from lasting a decade, to lasting three to five years, to now only lasting a few weeks before everyone moves onto something else. A large contributor to the increase in micro trends is social media.

Because the micro trends cycle has rapidly increased, more and more clothing items are being mass produced through fast fashion. Clothing production almost doubled in the last 20 years and people are only keeping those items for half as long.

According to the World Resources Institute, “[T]he fast fashion industry is responsible for nearly 10 percent of annual global gas emissions and is the second largest consumer of the world’s water supply”. 85 percent of textiles go to the dump each year. Experts say the “equivalent of one garbage truck of clothing is burned or dumped in a landfill every second”.

Here are some ways you can make a difference and reduce the carbon footprint of your clothing.

First off, thrift! Thrift! Thrift! Thrifting is an amazing way to be a sustainable shopper. And while you’re thrifting you may as well also donate your old clothes that you don’t want anymore instead of throwing them away.

But if you want to buy new clothes, select clothing items that are sustainably made and avoid synthetic materials like polyester. Studies show that polyester releases nearly three times more carbon emissions than cotton.

2021 Oscar outfits

Image taken from: https://www.google.com/amp/s/www.harpersbazaar.com
/celebrity/red-carpet-dresses/gmp36200167/oscars-best-dressed-2021/

The 93rd Academy Awards ceremony, presented by the Academy of Motion Pictures and Arts and Sciences, took place on April 25, 2021. The stars came out looking glamorous and fabulous in some unforgettable looks. 

Regina King wore a stunning Louis Vuitton look, in a sky blue gown, giving the Cinderella vibes. The dress had exaggerated shoulders and necklines, and all-over crystal embroidery. 

Carey Mulligan wore Valentino Couture. She wore a glittery gold ensemble strapless top and a high-waisted ball gown skirt. She kept the accessories to a minimum, with a simple gold earring by Cartier Jewels, and casually pulled her middle-parted hair back into a bun. 

Zendeya, also in Valentino, wore a yellow cut-out gown with Bulgari jewelry. She had a yellow necklace with a diamond pendant, and she also wore a 21.14-carat yellow diamond ring. Jimmy Choo heels completed her look. 

Andra-Day, in Vera Wang, wore a gold dress with a cutout design, a thigh-high slight, and straps. She wore her hair in a high bun, with dangling earrings, a bracelet, and topped off her look with a series of glittering rings.

Angela Bassett was in Alberta Ferretti. The star appeared in a luxurious, off-the-shoulder, high slit, and long train red gown, with jewelry by Chopard, paired with Christian Louboutin heels. 

Viola Davis dressed in McQueen, and the actress returned to a more classic gown, after leaning towards bright colors throughout the season. She wore a flowing white gown with a cutout bodice design, paired with a diamond earring by Forevermark.

Overall, best dressed was Andra-Day. The singer did not disappoint, with her metallic gown.

For more on the 2021 Oscars looks, please visit:

Diversity in the modeling world

By: Nora Doyle

Image taken from: The Lexington Line

Throughout time, modeling has been one of the biggest parts of pop culture. We look up to models. They define how we want to see ourselves. In our eyes, they’re perfect.

But how diverse is the modeling world? How often are different body types, skin colors, or disabilities portrayed in the modeling world?

Race seems to be a very important issue in the modeling industry. Many brands tend to only use predominately white models in their shows and ads. According to Cultursmag.com, some brands became aware of the problem that they created and have tried to fix it by doing an “all black” show, or catalog, but it only seemed to make the issue worse.

Chanel Iman, a model who is three-fourths African American, and one-fourth Korean, believes diversity is a major issue in her industry. She says these “all black shows” only segregates models of color more. “It doesn’t help us; it just puts us into a category,” she states.

Race isn’t the only issue in the modeling industry. When it comes to portraying different body types in their shows and ads, many brands fail to do so. According to the ‘Lexington Line’, society has always had a specific body type for runway models. The ideal models were slim, small waist, curves, long legs, and perfect skin. For example: Kendall Jenner. She has been considered an ideal model.

Recently though, the ‘Lexington Line’ said that there is no standard body type anymore. In 2017, brands like Gucci, Dior, and Christian Siriano had announced that they are no longer casting size zero models.

Modeling has been widened to big, small, tall, men, women, and everyone in between, and they are starting to be more included in the modeling world.

Gender and fashion

By Grace Helmke 

Our society entirely revolves around judging a person based on how they look. We attempt to discern who this person might be through the things they wear, the style of their hair, or the makeup they put on.

Since the day we are born, we have been taught to think a certain way about these choices in style. If a person wears a dress, then they’re a girl. Men can only wear pants. Only women can wear makeup.

Stereotypes surrounding gender and fashion, that have captivated society for centuries, are shifting. Slowly, generations are breaking the bonds of traditional ideals, questioning what is taught, and making their own rules. 

As we are discovering more and more about gender as a social construct, we are learning about fluidity in the fashion world; an industry that has long been the source of exclusion on all spectrums. In a lot of places, websites and stores are continuing to play into the binary definition of gender.

However, there has recently been a wave of gender fluid, or gender inclusive apparel companies. Runway ready brands like Rich Mnisi, Eckhaus Latta, and Older Brother, lead the pack of designer wear that does not conform to gender norms. They have disregarded the tradition of categorizing by gender, and have placed merchandise under types of clothing (trousers, sweater, blouses, etc…) 

The Museum of Fine Arts, in Boston, has also questioned the idea of gender stereotypes through a garment exhibition called “Gender Bending Fashion.” The exhibit discusses gender identity as a spectrum, and explores clothing in history that has challenged what was widely accepted in society. 

This movement of discovering one’s own identity in clothing, and disregarding the norm, is present in the stars. Billy Porter (he/him) is an actor and singer who has defied any and every societal standard. He questions what masculinity and femininity really is through his own self expression.

Porter has captured the attention of many in a number of ensembles. He has graced the red carpet in ball gowns, glistening onesies, and golden winged garb.

Another celebrity who defines his own dress, is Jonathan Van Ness, a gender nonconforming (preferred pronouns are he/him, but is okay with being called she/her or they/them as well) influencer who gained recognition through the Netflix show ‘Queer Eye.’ His signature style revolves around heels, skirts, and a handlebar mustache. He is melding attire traditionally associated with men and women, and creating his own definition of fashion as it relates to his own identity.

Like many issues that are faced in America, and around the world, there is still a lot of progress to be made. But with gender becoming an increasingly talked about topic, stores are beginning
to shift more and more towards gender inclusive branding.

Exhibitions are being created to get it out to the public that clothing is fluid, and there are historical fashion rebels that have defied society in order to be themselves. Figures such as Billy Porter and Johnathan Van Ness are just two of the many leaders who challenge what is considered normal, inspiring others to wear what they love, instead of what is accepted.