Pizza Hut decline

By: Joseph Nelson

We all know that building with the weird roof on the top of it. The same roof that draws thousands of customers into the building to order the now well known pizzas that Pizza Hut offers.

But there’s a problem, the yearly sales for the franchise have only gone down in the years! What does this mean? How has this happened? Has someone finally out pizza’d the hut?

In 1990 Pizza Hut had the reputation of having some of the craziest pizza ideas like the Bigfoot, that was a 2 foot wide and 1 foot long pizza, where at one point made a total of 18% of Pizza Huts total revenue. But that wasn’t even close to the sales of their stuffed crust pizza that totaled around 1 billion dollars worth of sales in its first year.

Along with all these ideas, Pizza Hut served as a more modern and fancy pizza restaurant where families and friends could come together to dine in instead of the now very popular delivery service that Dominos has pioneered. But, like all good things, they must come to an end.

Pizza Hut had finally started to cut down on quality and started raising prices with many critics calling out the change in Pizza Hut sauce as the start of its downward spiral. With this new sauce came new pricing with now a large pizza costing $8.49 instead of $6.49.

With the new pricing came new problems with the teen audience (who was their main audience they attempted to appeal to) being in outrage that their after school hangout spot just got a little more expensive.

The competition didn’t help either, with places like Dominos and Papa Johns making compelling and appealing prices to old Hut customers, with more bang for their buck, with a small Domino’s pizza almost costing only half of a small Pizza Hut pizza.

Now, finally Pizza Hut is seeing the downsides like in 2019 when they were forced to close more than 500 restaurants due to underperformance and lack of finances.

Pizza Hut has been a staple to many with the iconic saying “You can’t out-pizza the hut” but it truly seems like the hut has been out-pizza’d for a long time.

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