06 | October | 2022 | Plaid Line

By: Emilia Moberg

Jacobs and Nirui – Image taken from: https://www.dazeddigital.com/
fashion/article/50390/1/marc-jacobs-and-ava-nirui-heaven-interview-label-launch

Marc Jacobs is a luxury fashion brand founded in 1984 by designer Marc Jacobs. It was highly successful in the 90s and early 2000s and is credited with creating the grunge aesthetic. Despite its accomplishments in fashion, the brand slowly started to lose revenue in the 2010s.

Throughout history, fashion brands, large and small, have found the need to reinvent themselves to stay on-trend. One way brands combat irrelevancy is often by catering to a new, younger audience to help revitalize the image of the brand as a whole. In a quote from Marc Gobé, founder of an international design and branding company, Gobé states, “The mature brands lose the younger generation. The younger generation gravitates towards brands that are culturally relevant to them”. Marc Jacobs did just that with the launch of its new project, ‘Heaven’ by Marc Jacobs.

Bladee for Heaven – Image taken from: https://www.vogue.com/
article/meet-bladee-benjamin-reichwald-swedish-musician

Heaven by Marc Jacobs is an off-shoot brand of mainline Marc Jacobs. The idea for the brand was originated by Jacobs and Ava Nirui, the special projects directors for Marc Jacobs. Started in the fall of 2020, the brand’s designs focus on a combination of the 90’s grunge look and modern youth culture to engage its Gen Z and Millennial audience.

Heaven features items such as printed baby doll dresses, platform heels and boots, baby tees in muted colors, silver statement jewelry and hand and shoulder bags. Movie posters, zines, and CD’s are also sold at the brand’s online store and Los Angeles location. Heaven has featured design collaborations with Doc Martens, Thai brand Nong Rak, and musical artist Bladee, as well as celebrity campaigns with Nicki Minaj, Beabadobee, Steve Lacy, and Bella Hadid.

Marc Jacobs designs from the 90s – Image taken from: https://nypost.com/2014/09/
10/how-marc-jacobs-nearly-destroyed-his-career/

According to fashion financial executive, Jean Jacques Guiony, Marc Jacobs as a brand began to increase in profits after the release of Heaven for the first time in 5 years. The brand represents the success that can be had when a young creative and an established, yet open-minded designer collaborate.

By: Manny Ochoa-Reeve

Image taken from: https://www.looper.com/307425/the-best-episodes-of-breaking-bad/

A broke high school teacher with cancer has a daughter on the way and needs to cook meth to provide for his family. The hit 2008 AMC show ‘Breaking Bad’ is popular again! If you go on social media you will most likely hear about this show. I watched it and I wanted to see what all the hype was about.

This TV show follows a high school teacher in New Mexico who has been diagnosed with cancer. He’s running out of money with the hospital bills, a baby on the way, and a disabled son. There’s no way he can make enough money from being an underpaid chemistry teacher. In order to make money, he starts using his chemistry knowledge and teams up with a former student to cook meth so he can start making money. At first, it’s going well and nobody is suspicious, but just like any TV show, this has many twists and turns.

A fan favorite, and my favorite part of the show, is the character development, because the characters change so much after the experiences they’ve had. Each character has their own personality without anything being confusing and stupid. If you had told me this was a documentary about a drug dealer, I would believe it because the characters and acting are so good.

Something really interesting about this show is that the characters come up with an idea, but you don’t know what that idea is, so then you can follow along and try to find out what will happen next. This aspect of the show adds so much mystery and tension to the show and when the writers reveal the outcome of the plan, it gives you a good or bad emotion, depending on the outcome of the plan.

The only thing that I can think of to make this show better is the pacing. The show has lots of big events that happen and whenever there’s nothing going on it can get boring. Whenever something really big happens in the story, and then tension just dies down, you get bored because of nothing happening.

I think that this show was a nine out of ten because of all the detail. The plot and characters made the show what it is today. Seeing the characters evolve and interact with each other really made the show for me. For all these reasons you can really see why this show is all over the internet.

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