Netflix losing subscribers

Since Netflix launched, it has had over 222 million subscribers in over 190 countries. It is one of the world’s leading entertainment services that includes: TV series, documentaries, and feature films. Subscribers can play, pause, and resume watching, all without commercials. 

Netflix has reported that they are losing subscribers for the first time in a decade, which brings their total subscriber total down to 221.64 million. It has also been reported that they will lose another 2 million subscribers before the end of June.

Due to losing subscribers, Netflix has begun firing employees that work on Tudum, a pop culture website that markets Netflix programs. The Tudum website launched last December 

 Experts have given reasons for why this is taking place. Netflix has increased its price, leaving subscribers to pay a third more than they were less than two years ago for the same service. For the people who share passwords with family members, Netflix has stricter controls with the hope that those sharing passwords will turn into subscribers. 

Netflix has released a letter that says, 

“Sharing passwords likely helped fuel our growth by getting more people using and enjoying Netflix. And we’ve always tried to make sharing within a member’s household easy, with features like profiles and multiple streams. While these have been very popular, they’ve created confusion about when and how Netflix can be shared with other households.”

But, Netflix continued in the letter, the free rides — the company estimates more than 30 million accounts are sharing their passwords in the U.S. and Canada — aren’t going to continue indefinitely. One solution currently being tested in Chile, Costa Rica, and Peru is paid sharing plans.

“There’s a broad range of engagement when it comes to sharing households from high to occasional viewing,” the company said in the letter. “So while we won’t be able to monetize all of it right now, we believe it’s a large short- to mid-term opportunity.”

I feel that they have increased their price without upgrading it like adding new shows, and adding more features to it. Also, if they keep the shows people like on there they wouldn’t be losing so many members. For example, ‘Friends’ and ‘The Office’ recently left Netflix for Peacock.

Netflix losing subscribers also contributes to them canceling shows and not renewing them for another season. ‘Julie and the Phantoms’ is one of the cancelled shows that upset many on TikTok. The fact that you often have to wait a year or more for a new season of a show, also doesn’t help.

The upcoming addition of commercials seems like just another reason why people will want to cancel their subscriptions. Overall, Netflix should stay away from commercials and keep shows people like.

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