‘Supreme’

By: Julia Swee

Image taken from: blog.logomyway.com

Throughout the years, ‘Supreme’ has managed to amass a large and growing following as it has come to symbolize the underground streetwear that has taken over the fashion game. 

‘Supreme’ started 26 years ago as a small skateboarding and apparel brand that was famously shy about publicity. It launched in 1994, when a designer by the name of James Jebbia opened a ‘low key’ skateboarding and clothing store on Lafayette Street, in SoHo, the heart of New York’s high end fashion scene. 

Jebbia claims he was drawn to the “edgy and effortlessly cool style of the young skaters of New York City” in the late 90’s. 

It took 10 years before ‘Supreme’ opened their second store in Los Angeles. Today the brand has two stores in New York City, six in Japan, and outposts in Paris and London, as well as a singular location in San Francisco.

Instead of choosing to promote their brand consistently, ‘Supreme’ laid low and waited for the people to come to them. This added to the level of value to their clothing items. ‘Supreme’ would launch sales for one day, and only the most informed and high class members of society would become aware of them. This allowed the brand to transform into a luxury staple, as each piece was one of a kind and worn publicly by influential figures. 

The idea of keeping their launches very low key allowed for the brand to flourish as each piece was originally bought for a cheap price from the first sell, and due to its uniqueness, the buyer would resell the piece for at least 4 times the price it was bought for. The price goes up for each of the pieces as the designs get older and older. Along the way of becoming a huge name brand, ‘Supreme’s’ street cred has been bolstered by collaborations with other high end fashion brands such as Nike, Vans, Levis, and Louis Vuitton.

With the large amount of street credit came the die hard fans for the store. These fans were dubbed ‘Supreme heads’ or ‘hypebeasts’. These fans would line up for hours on end outside of ‘Supreme’ stores just for product release events that sometimes can sellout in a matter of minutes. ‘Supreme’ shoppers will pay anywhere from $30 to $100 for a hat or shirt, and from $150 to $450 for a sweatshirt or jacket.

In order to attend a ‘Supreme’ in store release, you have to register online for that day. The registries close extremely fast, and fill up almost immediately. If you manage to get registered, you will likely receive a text message confirmation telling you the time and date to show up at the store. You must show the store your photo ID and credit card, that you used to register, in order to be allowed inside the store.

The lines outside of the store can last for around 3 to 4 hours at times. The lengths that people go to, to end up paying extreme amounts of money on these items show how die hard the ‘Supreme’ fan base is about the brand. 

Throughout the years, ‘Supreme’ has grown an enormous amount. Today ‘Supreme’ is considered a high end fashion brand, with people all around the world friending to get their hands on anything by the name. Personally, I think that the brand is a prestigious, notable line that represents the ways that the fashion game has molded to the 21st century. Wearing ‘Supreme’ not only gives you a sense of style, but transports you into a world of class

Irish writers 

By: Thalia & Abi 

For collage sources, please see below

There were 5 remarkable Irish writers who impacted Irish culture and influenced writers today.

The first Irish writer is James Joyce. James Joyce was born on February 2, 1882. He was a poet, noelist, and a short story writer. One of his most famous works was his book ‘Ulysses’ that was published in 1922. This book is a modern version of ‘The Odyssey’. As a poet, Joyce was one of the best avant-garde writers. Joyce made an impact on Irish culture by being a part of the avant-garde movement. The avant-garde movement is a reference to art. The term means “that any artist, movement, or artwork pushes the boundaries”. James Joyce died on January 13, 1941.

The second remarkable Irish writer is C. S. Lewis. C. S. Lewis was born November 29, 1898. He was a novelist and a scholar. C. S. Lewis taught at Oxford University and he became a renowned Christian apologist writer. To support his faith, he used his logic and philosophy. C. S. Lewis is also known for writing the fantasy series, ‘The Chronicles of Narnia’. This series has now been adapted into many films. His motivations and his impact on Irish culture both had to do with religion. He restored a Christian version of humanity along with the idea of reason, and he demonstrated how Christianity could help individuals who wanted answers in life. C. S. Lewis died on November 22, 1963.  

The third remarkable Irish writer is Jonathan Swift. Swift was born on November 30, 1667. Jonathan Swift was a satirist writer and an essayist. Satire writing is a type of social commentary that uses irony, exaggeration, and other literary devices to make fun of people, traditions, or simply anything that they want to comment on. An essayist is someone who writes essays for publication. Jonathan Swift is most known for ‘Gulliver’s Travels’, which mocks English customs and politics of the day. According to the website Britlitsurvery2, Swift paved the way for political writers of the 21st century. Swift helped find a way to connect with his audiences and educate them about the economic conditions of their country through his satirical writing. Swift died on October 19, 1745

The fourth Irish writer is William Congreve. Congreve was born on January 24, 1670. Congreve was also a satirist writer like Jonathan Swift was. He was also a playwright and poet. Congreve’s most famous plays are ‘The Double Dealer’, ‘The Way of the World’, and ‘Love for Love’. According to Britannica, William Congreve is known to have shaped the English comedy of manners through his satirical portrayal of the way of the sexes. He was also known for his influence on the comedy of manners style of that period. Congreve died on January 19, 1729. 

The fifth and final Irish writer is Oscar Wilde. Wilde was born on October 16, 1854. Wilde wrote many things including epigrams, which is the “One-Liner” of literature, journalism, drama, short stories, and criticism. Wilde was most known for his novel ‘The Picture of Dorian Gray’ (1891) and for his comedies of manners ‘Lady Windermere’s Fan’ (1892) and ‘The Importance of Being Earnest’ (1895). Oscar Wilde involved himself in two movements. One of which was the Aesthetic movement which believed “that art in its various forms should not seek to convey a message to instead exist beautifully”. The second movement that Wilde was involved in was the Decadent movement which was similar to the Aesthetic movement. The Decadent movement believed that “creativity was more important than logic”. Wilde died on November 30, 1900.

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