The history of ‘Vogue’

By: Julia Swee

‘Vogue’ is a high end fashion magazine based in New York City, New York. ‘Vogue’ is currently one of the most powerful and recognized publication businesses of the fashion industry, but it took a while before it would ever reach the amount of fame it has today.

Arthur Baldwin Turnure was an American businessman in New York in 1892, and had been in the market for a new weekly newspaper. He founded ‘Vogue’ with the intent to create a publication that celebrated the “ceremonial side of life”. The first issue was published on December 17 of the same year, with a cover price of just 10 cents. 

The very first editor of ‘Vogue’ was a woman by the name of Josephine Redding, who served from 1892 until 1900 and is credited for naming the magazine. At this time, women in high positions was very uncommon, and the hiring of Redding was a step forward for the women’s rights movement.

For the first 17 years of its existence, ‘Vogue’ was published every week for the general public. This changed when a largely known American publisher, by the name of Conde Montrose Nast, purchased ‘Vogue’ in 1909. This helped to grow the magazine, changing the targeted audience to both males and females and changing the publishing to every other week. 

In July of 1932, ‘American Vogue’ released its first color photograph on the cover of the magazine. This sparked more interest in the magazine as people were attracted to the pictures. 

As photography and color began to transform the magazine throughout the years, it gained more and more traction. In December of 1962, Diana Vreeland became editor in chief of the magazine.

After Vreeland came Grace Mirabella, who took up the position in 1971 through 1988. Mirabella enhanced the magazine to value many different interests by adding texts with interviews, arts coverage, and serious health pieces.

As Mirabella finished up her time with the magazine, Anna Wintour took her place at the end of 1988. To this day, Wintour is widely appreciated for her work on the magazine, and the fashion industry in general.

‘Vogue’ has been around for many many years, and throughout these years the magazine has influenced everyday lifestyle and fashion within America. 

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