By: Reed Morris
In early January of 2022, Microsoft kicked off the new year by purchasing the video game development company Activision Blizzard for $68.7 billion in cash. The acquisition marked a major turning point of the ongoing “Console War” in the gaming industry.
Microsoft, who owns Xbox, now also owns one of the biggest game development companies in the world. Along with purchasing the company, they also acquired all IPs (Intellectual Properties) associated with Activision Blizzard. This includes well known games such as the ‘Call of Duty’ franchise, ‘Overwatch’, ‘Candy Crush’, and a handful of other major titles.
Ever since the acquisition happened the public has been waiting for a response from Microsoft’s main competitor in the “Console War”, Sony. Sony is the company behind the very popular PlayStation gaming console which is the primary rival of Xbox.
As of the end of January 2022, Sony announced their acquisition of game development studio Bungie for $3.6 billion. The acquisition is a big deal, as Bungie is the studio behind legendary titles such as ‘Halo’, and ‘Destiny’.
The purchase of Bungie by Sony helped level the playing field, and also has brought more attention to the future of PlayStation. Both Microsoft and Sony are still in competition, but now they both own a major slice of the market they rely on for content.
This is not only a big step for Sony’s gaming branch, it’s also a major step for the company as a whole. With another company acquisition to add to their list, Sony is going to become that much more of a global tech superpower.
Where will they go from here?
There has been lots of speculation that the previous IP’s and any future game production out of these two studios will be exclusive to their new owner’s respective platforms. These rumblings however, have been shut down by both Sony and Microsoft. Sony said in a statement, “Bungie will remain a multiplatform studio with the option to self-publish its games.” Microsoft also followed up their acquisition with a similar statement regarding any Activision Blizzard properties.
While both Microsoft and Sony are willing to cooperate with one another, there is still competition regarding both platforms’ subscription models. While Xbox does have more subscribers to their service, Sony now has a means of reducing that gap and balancing the fight for gaming and corporate supremacy.