By: Karl Salkowski

This year, I was one of nearly 125 million people who tuned in to watch the Super Bowl. Super Bowl LX featured the New England Patriots and the Seattle Seahawks, two standout teams throughout the regular season. Ultimately, the Seattle Seahawks won the game 29-13, earning their second Super Bowl title. The game was played at Levi’s Stadium in Santa Clara, California. As predicted, the Seattle Seahawks dominated for most of the game, eventually leading 12 to 0 by the beginning of the 4th quarter.

Super Bowl ads can cost anywhere from 8-10 million dollars for just a thirty second commercial. This is one of the biggest opportunities for large corporations to gain virality and visibility. Over the last few years, and especially this year, artificial intelligence has become one of the most common topics in these ads, with some commercials having been created completely with AI tools. These commercials tend to be some of the laziest and least creative, making the whole “watching experience” feel more corporate.

In my opinion, the halftime show was one of the highlights. Bad Bunny delivered an incredibly creative and powerful performance. In addition to singing some of his biggest hits, he sent a message of equality, identity, and belonging. This also marked the first halftime show to be performed almost exclusively in Spanish. It included many interesting set pieces, including over 400 people dressed in sugarcane costumes. He ended his performance by listing off all the countries that make up the Americas, ending off with the statement “The only thing more powerful than hate is love.”

Overall, I think this was one of the weaker Super Bowls, as the game felt slow and boring up until the fourth quarter. The Seahawks played incredible defense, with major players such as Kenneth Walker III, and kicker Jason Myers helping to lead to a decisive victory. The definitive highlight of the game for me was definitely the halftime performance. Although I am not really a fan of Bad Bunny, I have been following his music for a couple of years, and it is really cool to see him get the recognition he deserves. Ultimately, I think I would rate this Super Bowl a 7 out of 10.