By: Grace Helmke
Yoga was once a practice that involved great spirituality and mindfulness. It was a way of life which no individual had taken lightly. However, after its introduction in Western society, yoga became a factory which Americans have simply thrown money at. The culture of Hindus, Buddhists, and Janeists have become a multi-million dollar industry marketed towards white women.
The origins of yoga date back thousands of years. It was first mentioned in the ‘Rig Veda’, which are ancient Sanskrit texts from India, however, yoga was practiced by yogis long before there was written record of it. The ‘Rig Veda’ is one of the most important texts in the tradition of Hinduism. It is a collection of hymns and mantras divided into ten mandalas (books).
Over time, yogis passed down the discipline to their students. Schools of yoga had begun to expand across India, and started to spread through Eastern Asia as well.
Yoga is one of the six schools of philosophy in Hinduism, and is a major part of the traditions of Buddhism, Sikhism, and Jainism as well. It is a practice which combines aspects of physicality, spirituality, and mental well being through breathing techniques, poses, and meditation.
Yoga is most commonly known in the Western world as being an exercise that involves poses, but in reality, physicality is not as significant in the traditional practices in India. Instead of being a fitness routine, yoga was focused on spiritual growth and mental improvement. The word yoga in Sanskrit means “union” and is meant to be a way to connect the mind, body, and soul.
According to a research study done by the University of Connecticut, yoga practitioners in the United States are generally white, middle aged, women, of a higher socioeconomic status. Therefore, the American yoga industry markets towards this demographic. Products such as yoga mats and blocks are so overpriced that they have become inaccessible to individuals of lower socioeconomic status. Yoga studios are generally built in areas of greater wealth. This might have something to do with the $90 yoga pants they sell, or the $20 per class fee they charge. Yoga practitioners in the U.S. spend more than $10 billion a year on classes, clothing, and accessories. The upscale white woman is the face of yoga, because that’s who Western yoga (white yoga) is marketed towards.
One of the most significant symbols of the commercialization of yoga is the mat. Many consider this a vital piece in the practice. A top of the line mat can cost you around $100. However, mats have not always been a staple to the practice of yoga. The first mat which was intentionally produced for the purpose of yoga, was created in the 1990s. Before that, yoga was practiced on grass, rugs, and even just on the bare floor. Today some argue that the use of mats interferes with the practice, claiming it distracts the practitioner away from the true aims of yoga, and towards that accumulation of commodities.
The result of the commercialization of yoga could potentially be dangerous. Unqualified teachers can cause physical harm to students. According to an article by the ‘New York Times’, it is all too common for students and teachers alike to injure themselves from lack of experience in yoga. Glenn Black, an incredibly experienced and famous yogi, claims that the majority of people in practice, shouldn’t be.
Commercialization has driven yoga to become more of an exercise which involves harsh posing, causing injury to be common. It’s rarely known that certain poses can cause serious issues such as strokes, wounding of vertebral arteries, and blood clots. These poses are not meant for the inflexible white urbanite. The poses were extensions of positions ancient Indians used to sit and stand in every day. Their bodies were built to be able to bend this way.
The failure to discuss the idea that yoga can cause blinding pain is done on purpose. What’s pumped out into the media is the idea that yoga is a miracle cure for anxiety, depression, back aches, high blood pressure, and so much more. This furthers its already growing popularity and contributes to the rising trust in its abilities. The industry creates such an incredible profit that they would do nothing to endanger it. Therefore its potential harm is not mentioned.
In addition to the dangers commercialization of yoga can cause to Americans, the dilution and corruption of yoga in the Western world does harm Hindu people and culture, as well as other traditions that practice yoga. The way that yoga is practiced in Western society is cultural appropriation. It has erased the true traditions of yoga through the failure to practice in the correct manner. This creates obstacles for Hindu people attempting to access their own culture, and prevents the passing down of tradition.
Practicing yoga without acknowledging its background is also very problematic because of its history with British colonial rule. Hindus were persecuted by the British, and prevented from practicing yoga in their own land. Their culture was almost erased.
Hindus today still face discrimination for practicing yoga, while white people practice it without consequences and without ackknowledging the culture and people behind it.
Western commercialization has created a culture of appropriation. We have turned hallowed traditions and spiritual practices into workout routines for the wealthy. Our lack of awareness and acknowledgement harms cultures around the world. The practice of yoga is not a weekly stretch, but in fact is a way of life.
For more information, please visit:
- More on the demographics of yoga: file:///C:/Users/gshel/Downloads/Whodoesyoga.pdf
- More on white women in marketing: https://www.theguardian.com/lifeandstyle/2015/apr/29/truth-adverts-white-women-hank-willis-thomas-expose
- NY Times article discussed/why yoga can be dangerous https://www.nytimes.com/2012/01/08/magazine/how-yoga-can-wreck-your-body.html?_r=1&pagewanted=all
- More on how yoga harms hindus: https://medium.com/@healingfromwhiteyoga/how-white-yoga-harms-hindu-people-culture-d0f428a89612
- More on the commercialization of Yoga: https://yogamoha.com/list/commercialization-of-yoga/