Diversity in makeup

On September 8, 2017, Fenty Beauty came out and changed the makeup industry’s game, and it’s all thanks to Rihanna. Rihanna launched her first ever makeup line. I know you’re probably thinking “Why do I care if a celebrity launched her makeup line?” Would you believe it if I told you she launched 40 foundation shades on just her first launch? Crazy right? The majority of makeup lines come with 10 shades when they first launch, and then later on, maybe a couple years later they launch 12 more.

Rihanna has been working on this project since 2015; it took 2 years for her to develop this line. She took notice of how the majority of the makeup brands only focused on lighter skin tones, and women of color have often been left with few color choices, with many makeup companies leaving them entirely out. She really took her time on this project; she focused on developing more darker skin tones rather than lighter tones and it came out as a good opportunity for women of color to find their perfect shade for foundation and concealers.

If you didn’t know, Rihanna’s makeup is always on point, from blended out contour, to beautiful blowy skin. So why wouldn’t makeup lovers buy what she’s selling?

The reason why the launch of Fenty Beauty was a big deal to many makeup artist bloggers was because Rihanna’s aim was to make a more inclusive makeup line, for women of every shade. And indeed, we’re shocked to see such amazing results. And as a woman of color herself she understood the struggle women of color go through to get their shade of makeup.

The launch of her makeup line resulted in many reviews. Makeup artist and bloggers couldn’t wait to create a makeup tutorial on Fenty Beauty. And most of them weren’t disappointed in the results. Most the reviews were positive, and she made sure the cost of the foundation is reasonable for the amount of product in the foundation. She added a lot of product because she wanted the foundation to last more. Overall, her makeup line was a success.

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