By: Lila Dingmann, Serafina Zambreno, and Erin Moore
Over one lifetime, the gender wage gap adds up to $500,000. If women were paid as much as men, the female poverty rate would be cut in half. There is a 44% income gap between senior men and women. However, the wage gap is still denied by a large portion of the world.
Women experience sexism in a variety of forms in their daily lives, yet because they don’t see, understand, or relate to it, many men deny its presence. The gender wage gap is believed to be made up by roughly 50% of men according to an online poll of nearly nine thousand people.
However, it is undeniably true that women make $0.82 for every $1 a man makes and women of color only make $0.79 on that same dollar. This already sets women at a financial disadvantage, but on top of that is something even lesser known than the gender wage gap: the pink tax.
The average price on feminine products is higher in comparison to their masculine counterparts. This includes the unnecessarily expensive prices on period products, birth control, feminine hygiene products, and most items targeted toward women. Products are indirectly made for women when they are decorated with glitter, pastels, flowers, or the color pink–hence the name, “the pink tax.”
In 2010, consumer reports showed that women may pay up to 50% more than men for identical products. Women pay $1,351 more per year because of pricing, which becomes around $2,300 when adjusted for modern inflation, according to a California study in 1994. A study by the New York Department of Consumer Affairs in 2015 found that women’s products had a higher price tag 42% of the time, over double the 18% of the time that men’s products were more expensive.
Companies try to explain this increase away by the fact that women’s products are more expensive to manufacture, however, in many cases, the only difference is the item’s color.
Feminine products are priced 7% higher on average than their masculine equivalents (the smallest difference being 4% found between children’s clothing and the largest being 13% found between hygiene products). Examples of this include the following: BIC “for her” pens were double the price of a gender-neutral pack of pens, a pink wireless mouse was 39% more expensive than an identical blue mouse, a women’s pack of razors was 51% more expensive than the same men’s pack of razors, and a feminine train set costed 11% more.
Services, such as haircuts and dry cleaning also show very similar results: unequal prices.
In addition to being paid less than men, women also must spend more for the same products. This is only a small portion of the daily effects that sexist ideologies have on our everyday lives.
Some companies have recently begun making efforts to end the pink tax, which proves with enough unity and work, we can make a difference. CVS, as of February 2023, reduced the price on period products and decided to cover the sales tax for feminine products in twelve states.
This article was written to spread awareness about the pink tax, as it’s a very prominent financial issue for women, but not enough people know it exists. To combat the pink tax, you can purchase the cheapest versions of feminine products, buy masculine products instead, or speak up when you notice gender-based pricing in a store to leaders and other people in power.
For more information, please visit:
- https://www.jec.senate.gov/public/_cache/files/8a42df04-8b6d-4949-b20b-6f40a326db9e/the-pink-tax—how-gender-based-pricing-hurts-women-s-buying-power.pdf https://time.com/5562171/pay-gap-survey-equal-pay-day/
- https://money.usnews.com/money/personal-finance/taxes/articles/the-pink-tax-costs-women-thousands-of-dollars-over-their-lifetimes








