By: Sylvia Yannsdottir

Brandy Melville is a very popular clothing brand, founded in Italy in the late 1980’s and started to get global attention in the early 2000’s. It is one of the most well known, and thriving brands among teenage girls and young women right now. As of today, Brandy Melville has over 100 stores across the world, but most stores are found in the United States.

There are a couple of things that Brandy Melville is especially known for, that make it stand out as a brand. Mainly, it’s the aesthetic and authenticity of Brandy Melville. It’s very clean, feminine, and dainty. Oftentimes there are recurring patterns and designs on items that are special to Brandy Melville like: hearts, flowers, animals, and many kinds of embroideries.

A major contributing factor to the success of the brand is the attention it gains from social media. Brandy Melville does have its own social media platforms, and often engages with its audience through posting latest collections and releases. Also, many viral influencers on social media right now are constantly encouraging the brand, to the point where Brandy Melville is a staple in almost every teenage girl’s closet now.

Although Brandy Melville is a very successful brand, it has faced controversies in the past. This is because of the “one size fits all” sizing of their clothing items. While there is a wide variety of items and patterns to choose from, there are not any sizing options. This is very problematic for people when it comes to wanting a specific fit, and especially inclusivity. There have been many attempts by the public to change this, but Brandy Melville has not shown any concern for the issue, and probably never will.

Overall, I think Brandy Melville is an amazing brand because even though it has its flaws, it’s still one of the best places to buy clothes from as a teenage girl. The clothes have so much detail and variety, and the pricing is rather affordable. It has overcome many controversies, and I’m sure it will continue to be very successful.