You guys ever have the Travis Scott Burger™ at McDonald’s®? Cause I have, and it was glorious. I could feel my big stinky gullet grow with every bite of it, truly an experience for the ages.
But, why in the seven seas did I take a big ol’ chomp of this Travis Scott sandwich in the first place?
Well…because it was funny, because it was a hamburger with the name Travis Scott on it, and that amused my rat brain into giving money to McDonalds in order to get this regular burger with barbecue sauce. Like that was the only thing about the burger by the way, like it literally was just a regular burger, like they didn’t do anything wacky like put apple sauce and elk tongue on it (which is how I usually take mine).
But why oh why am I telling you this story?
Well…it’s because I just wanted to say that we, as individuals, like people’s names being attached to a product. Remember being a kid and buying that Spongebob Go-Gurt, that literally was the same as regular Go-Gurt, but it had good ol’ Spongbob on it?
It’s basically that, and now when I’ve happened upon this cool lil’ thing of A.I. generated music, it got me thinking of just how far could we take it, in regards to marketing a personable celebrity person attached to it.
If you don’t already know, a while ago, at an obscure song competition in the middle of Portugal, I think it was called Eurovision or something, they premiered a song that was entirely generated by an artificial intelligence, or A.I. The melody, instrumental, and lyrics were all procedurally generated by a computer microchip, and it was honestly pretty interesting, and it was legitimately structured like a real song. Here it is if you’re interested in watching it.
Anyway, but more compelling than that (at least in my dumb lil’ opinion), was this A.I. Travis Scott song I happened upon, because as opposed to the Eurovision one, which was just an isolated song, sung by a text to speech robot voice, with a lil’ machine avatar, this fake Travis Scott song, actually has opportunity to be sold and marketed, in place of an actual human production team that could create a product very similar to it. Like honestly, while this specific style of music isn’t really for me, I could see a song like this being popular to an extent, (though the lyrics could use a lil’ work in like, actually making coherent sense).
But in regards to brands, how marketable could an A.I. artist be? Like sorta if a Gorillaz type like fictional character(s) was/were the icon of it, and all their songs were generated by a big wacky computer machine, how far could we take it.
Well, that concept was explored in Detroit: Become Human to an extent where there was a guy playing a guitar on a street corner with a sign saying “real human music”, which was a pretty wacky scene, but I dunno if that’s gonna happen or not, for a couple reasons. Mainly because people’d probably see it as a fad, and sorta have an aversion to it, even if it did get to a level where you couldn’t tell otherwise, and also because A.I. artists would probably end up creating songs that attempt to appeal to everyone, which usually ends up appealing to…no one.
So, honestly, Ed Sheeranbot5000 isn’t gonna replace people anytime soon, at least in my opinion, but the concept of already established artists feeding their songs to an algorithm, and just trying to put stuff out that’s generated by that without anyone noticing, is a different story. But I feel like most artists who make music would actually wanna, y’know… make music, at least to an extent.
Like, I know not every part of the production of a song, at least with a large portion of artists, is really done by one guy in whole, like of course there’s a team of people who you’d never even think about in most major productions now. Like a few guys to mix and master stuff, production in the backing track/instrumental, needing to credit a guy who does sample tracks that producers pay to download and plop into their DAW then add extra drums and stuff to it if needed, and even if a song is made using reference vocals and ghost writing, at the end of the day, there at the very least is a team of people, who all would have a passion for what they do to an extent, who come together and just make something, and just put lil’ details in, that I don’t think technology really could calculate.
I mean, until it can. But, I dunno. Just enjoy what’s already out and gonna be out, and watch movies, read books, do whatever you wanna do to blow off steam, cause by the time A.I. could perfectly replicate what humans could create, in regards to art on that deep or personal of a level, they’re basically human at that point, so I guess it’ll be fine.
But, who’s to say, I dunno. Happy pride month everyone.