By: Quentin Miller
Wendy’s, we all love them.
Their charming insults over Twitter and their #relatable memes are just tons of fun and a good move for brands to be going, right? No, not at all, and I’ll explain why.
Now, what is a brand? Is a brand the person who runs their Twitter account?
No, that’s a team of social media experts. A brand is a corporation with lots and lots of money, whose main goal is to make more money. Not to say corporations are bad, that’s not the point of this article, but corporations aren’t our friends.
The only thing Wendy’s is trying to do by being relatable to the average person on Twitter is to hide the fact that just like every other company, they’re trying to cut every corner to make as much profit as possible.
One specific example is when Wendy’s had a scandal where they were serving rotting fish according to an ex-employee’s testimony. But my guess is that you never heard of it, because instead of making a public statement, or seeking for defamation, they did nothing and continued to make fun of people on Twitter, acting like they didn’t just put the lives of hundreds of their customers in danger.
Wendy’s isn’t the worst offender, really they’re just very cheap. But imagine what this type of dominance over the public perception of a company could do in the hand of a company like Tesla or Amazon, who have enough money to influence world politics, if not called out and stopped. The new marketing strategy introduced by these chain restaurants is worrying and should be called out before it becomes dangerous.