The Timberwolves new logo

The Timberwolves, Minnesota’s professional basketball team, unveiled their new logo for the 2017-2018 season. This change came on April 11, 2017, during halftime of their final home game of the season against Oklahoma City.

The logo change is to stand for the new era that is coming; the Timberwolves franchise is trying to move in a new direction. “I can’t think of a better way to celebrate this new era of Timberwolves basketball than with the unveiling of our new logo, in front of our dedicated fans, on Fan Appreciation Night,” said Timberwolves CEO Ethan Casson. The CEO later went on to say how the new logo is the way to a new exciting path.

The logo is only the first surrounding their new face. With new leaders on and off of the court, the Timberwolves are planning on revealing new uniforms this summer along with a remodel of the Target Center. The remodel is going to add new seats, more space, and a new court design.

The logo was in the process of being created for 12 months. It was designed by the Timberwolves ownership, team executives, the NBA, and design expert Rodney Richardson of RARE Design. The new logo is a combination of past logos. It includes some of the same colors but with a new refreshed hue of the blue and green. The new colors include midnight blue, aurora green, lake blue, moonlight grey, and frost white. The logo also still includes a wolf, but this time it is howling. Wolves use their howl to warn others; it shows their fierce side. Wolves also use the howl to reconnect and bond as a family. The new logo is a perfect new face to the up and coming season for the Wolves.

Here is the evolution of the timberwolves logos:

1989/90-1995/96

1996/97-2007/08

2008/09-2016/17

2017/18- present

 

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