By: Maya Song
Jimmy John’s, the popular sandwich franchise, was founded in January 1983 in Charleston, Illinois, by Jimmy John Liautaud. Jimmy John’s is an American multinational sandwich franchise.
After college Jimmy took a twenty five thousand dollar loan from his father to start a business with the promise that if his business did fail he would enlist in the United States Army. Jimmy decided on starting a hot dog cart but he later came to the realization that a hot dog cart might be too expensive for his budget and decided against the hot dog stand.
Later on Jimmy came across a sandwich shop and considered starting one himself. He knew that there’d be more ingredients so he’d have to be careful with his budget. He started to bake his own bread and purchased premium meats from a nearby neighborhood market to limit spending.
When their first restaurant opened in Charleston, the menu consisted of four different sandwiches. Over ten years later, Jimmy John’s first franchise opened in Eau Claire, Wisconsin. About three years after opening their first franchise Jimmy John’s had created their first drive through restaurant in Saint George, Utah. They then began being considered as a fast food restaurant with their drive through, quick service, and fast delivery.
The first four sandwiches The Pepe, Totally Tuna, Turkey Tom, and Vito’s are still on the menu today and are still very popular items. When Jimmy John’s first opened they had smoked ham and provolone, turkey, homemade tuna salad and capicola & salami. From there, the restaurant has been gaining more and more ingredients for customer satisfaction.
Today, the menu has 18 sandwiches and even consists of unwichs. An unwich is for those who crave less bread and carbs so the bread is replaced by lettuce leaving all unwichs with twelve grams of carbs or under.
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