Fast fashion

By Charlotte Lane

The fashion industry is one of the most powerful industries ever, and so many people contribute to it everyday: celebrities, designers, and the typical consumer. With such a powerful industry, there is a downside. 

What is fast fashion? 

 An inexpensive trend that produces clothing quickly. 

The fashion industry before the 20th century ran on 4 seasons: fall, winter, spring and summer. Fashion designers used to work for months in advanced before product would come out.

Now, after the Industrial Revolution, the industry has only quickened in pace…and lower in cost.

According to The Good Trade fast fashion basically copies trends at a fast production rate, and are all made out of low quality material. This is all in order to lower prices, and offer inexpensive styles to the public.

Why does fast fashion concern me?

You should care, because of how thin of ice these companies are skating on. For any product to end up in stores at Zara, forever 21, or H&M there are inevitable consequences.

All of these brands easily make billions just by how much product they sell day to day. All this means fast fashion garment workers assemble pieces at extremely low minimum wages.

“Fast fashion isn’t free. Someone, somewhere is paying for it.”

– Lucy Siegle

Not to mention all of these clothes add extreme environmental waste to our planet. Fast fashion brands use hard chemicals, synthetic fabrics and damaging dyes all ending up in water systems in low income countries where these clothes are made. According to the New York Times more than 60% of fabric fibers are now synthetics, derived from fossil fuels. This means that when these clothes end up in a landfill, it will not decay.

There are also micro plastics and micro fibers that will end up in the ocean, and will never be able to be filtered out. Because of these effects of the earth, overall fast fashion is causing climate change.

Another alarming consequence of fast fashion is that it kills people. Yep, kills people!

In April, 2013, in Bangladesh, a factory collapsed and killed over 1,100 people.

The movie True Cost deeper explores this epidemic, exposing the ugly truth of fast fashion.

How can you make a change to fast fashion?

STOP BUYING

You may think not buying any clothes for a long duration is impossible, but really it isn’t. A great challenge to try out is the 333 project, which is where you only have 33 items of clothing for 3 months. The 33 items do include accessories, jewelry, outerwear and shoes.

If this seems unreasonable try altering the rules for yourself, but really the whole point of this is to not buy for 3 months. Learn more about the 333 project here: https://bemorewithless.com/therules/

Instead of not buying, start supporting sustainable fashion brands

Some good ones are:

And last but not least THRIFT

Be conscientious about what you buy, and what you throw away. A true cost will forever remain.